Miss Fifi's Perfect Bra Size Finder
Finding a great-fitting bra can sometimes seem as difficult as finding "Mr. Right". But it doesn't have to be that way. The problem is that many of us—70%, according to experts—are wearing the wrong bra size. Follow these simple steps and discover how comfortable a properly fitted bra can be.
Here are common bra problems and what to do about them:
See our measuring tips and suggestions and advice for men in determining the size to buy.
A Note About Bra Sizes
Why do manufacturers use complicated cup sizing? They do so to maximize sales, not necessarily to ensure you get the correct bra size. In order to minimize the number of sizes a store carries, larger cup sizes (typically, above a D cup) are measured differently by each manufacturer. An E cup for one manufacturer may be equivalent to a DD cup for another. Our Sensuence line removes that confusion: each inch of difference between band and bust increments through the alphabet, in order, to minimize confusion. All other manufacturers on our site increment through a DDD as follows: A cup = 1", B cup = 2", C cup = 3", D cup = 4", DD cup = 5", and DDD cup = 6".