Privacy Policy

Privacy and security are two of the biggest issues facing users of the Internet.

Here at we understand that. Which is why we want to assure everyone who visits our site that we follow the highest industry standards regarding safety, security and personal privacy. Privacy refers to information we obtain about you and the use we make of it in the course of our business. In this section we will also describe how sensitive information is kept safe and secure.

If you don't find your concern addressed here, feel free to contact us by e-mailing, calling 1-818-243-4440 Monday through Friday 8:00 AM to 4:00 PM PST, or write us at Customer Service Department 710 Ruberta Ave Glendale, CA 91201

To ensure your peace of mind, and let you know exactly how we do business, here's a guide to our privacy policy:

Can someone get my credit card information and run up huge charges under my name?

The simple answer is no. We are very concerned about internet fraud and do everything to protect your valuable information.

When I visit your web site, what information do you collect about me?

At, your privacy and security are two of our highest priorities. We never collect any personal information about you unless you request a service that requires it. Then, we only ask for the specific information that is needed to satisfy your request. Any information you do provide is kept in the strictest confidence. So are all of your transactions on our Web site. The only profile or demographic information used is on an aggregate basis in summary reports. (A summary report, for instance, may state "100,000 people clicked on picture_157 and, of those people, 70 percent were between the ages of 19 and 30.")

One of the basic principles we've followed in designing this Web site is that we ask for only the information we need to provide the service you've requested. Currently, you will have to provide the information listed below in order to take advantage of the following services:

  • Fifi’s Love Nest—Our exclusive preferred customer club is where you receive members’ only discounts, advanced purchase notification, sneak peek views at new merchandise and other fantastic benefits... all for FREE! We simply need an e-mail address. Membership can be canceled at any time by clicking on unsubscribe on any e-mail. We never share or sell e-mail addresses to anyone.

How does keep track of my activity as I move through your web site?

In the early days of the Internet, there was no way for a web site to know whether one page request was connected to another. For most sites, this is fine. In an information only site, for example, each article is independent of the others. Visitors see what they want, then leave.

For and others selling on the Internet, this was a real problem. We want you to be able to select several products before purchasing them. We want the selection process and the checkout process to span more than one page. In other words, we need a way of keeping track of web site sessions rather than merely page requests.

The way deals with this is with a “cookie.” The cookie contains absolutely no personal information about you. It is completely unique to each user, but does not contain personal information about you. The sole purpose is to enable us to know that the person who added the Shameless Chemise to their basket is the same person as the one who wants the Cherie Amour Corset Set.

Does use cookies?

A cookie is a small data file that most web sites write to your computer's hard drive when you visit them. A cookie file can contain information such as a user ID, which the site can use to track which pages on the site you've visited. By themselves, cookies can't be used to identify individuals. uses cookies to help keep track of your preferences so that we can tailor your shopping experience to better suit your needs. We also use cookies to monitor traffic patterns on our site, to let us know whether you've visited our site in the past, and to determine whether you came to our site from a particular Internet link or sponsored advertisement. If you disable the use of cookies on your browser, your access to is not possible. Unless you specifically tell us, we will never know your identity or how to reach you—even though we assign a cookie to your computer.

Alliance partners, sponsors and advertisers on our site have the ability to assign a different cookie to you, a process that we do not control. Still, since cookies cannot be used to identify you in any way, advertisers will never know who you are, unless you tell them, and we will never give them your personal information.

How do I interact with via e-mail?

If you would like us to respond to a question or an issue, please visit the Contact Us section of this site and fill out the email submission form. You can email a variety of different departments, based on your question/needs, and we will contact you according to your preferred method. We will use this information only to respond to you. We will not store this information in any structured database, and your message will be kept in an electronic folder only for future reference.

We read every message that comes to us. We will try to respond within 24-48 hours of its receipt. We never give out your e-mail address to anyone. At, we save messages and/or e-mail addresses from your messages only for a specific reason. We save messages if we think we'll need to refer to them later when we communicate with you.

Do you sell or share my information with other companies?

Absolutely not. If we decide to change our privacy policy, we will post those changes on this page so that you are always aware of what information we collect, how we use it, and under what circumstances we disclose it.

We gather your personal information primarily so we can offer you compelling and easily accessible content. We use "traffic reports" (reports about the Web sites that send people to this site) so that we can choose the best places to reach people who are interested in shopping online.

We never share or sell e-mail addresses to anyone. DNS Service 710 Ruberta Ave Glendale, CA 91201

Companies that place advertisements on our site and our alliance partners' sites may collect information about you when you view or click on their ads. These companies have their own policies and practices concerning online privacy. We recommend that you read all advertisers' and alliance partners' privacy policies, which are found on their sites.

Am I going to get a lot of junk e-mail when I use

We do not sell your information. The only way you will receive promotional emails from is if you have signed up as a member of our exclusive Fifi's Love Nest or if you have placed and order with us. When you join Fifi's Love Nest you will receive emails giving you "member only" benefits such as product discounts, early order privileges for hot new merchandise and sneak peeks at fashions that reflect the newest trends in the intimate apparel industry.

You may unsubscribe from our mailing list by clicking on the unsubscribe link found at the bottom of every LoveFifi email. Or you can e-mail us at

What if I have additional questions about my privacy?

If you have any questions or comments about this Policy or regarding the use of customer information, you may contact us by email at We will do our best to respond to your inquiry as quickly and thoroughly as possible.

Also, feel free to visit the Customer Service section of our site for additional information.